The News Craving
Published by
BOOM Live
BOOM Live
By The Conversation Luciano Rodrigues Viana, Université du Québec à Chicoutimi (UQAC); Charles Marty, Université du Québec à Chicoutimi (UQAC); Jean-François Boucher, Université du Québec à Chicoutimi (UQAC), and Pierre-Luc Dessureault, Université du Québec à Chicoutimi (UQAC) Global coffee consumption has been increasing steadily for almost 30 years. With a daily average consumption of 2.7 cups of coffee per person, coffee is now Canada’s most popular drink. It is estimated that around two billion cups of coffee are consumed daily worldwide. This demand has led to considerable diversification…