The News Craving
Published by
BOOM Live
BOOM Live
By Saurav Das On a usual morning in September 2020, Tribhuvan, a daily wage labourer who lives in a village called Umari in Maharashtra, logged on to Facebook. As he scrolled through his feed, a catchy advertisement offering massive discounts on shoes, belts, and goggles caught his attention. The 30-year-old twelfth-pass had been doing odd jobs in carpentry, masonry, and at farms. The pandemic had forced him to scramble for work. When he clicked on the ad, he was redirected to the Facebook page of Marya Studio – the company running the ad and selling the products. He spotted a pair of Nike sho…